What Makes Axel Springer Headquarter in Berlin, Germany a Landmark?

This is the world of Axel Springer, which became one of the largest European media companies. Located at the centre of Berlin, the Axel Springer Headquarter is a relatively towering structure that has become symbolic to innovation, creativity and a house of journalists. In this blog post, I am going to guide you through features that would classify this place as a media landmark in the making.

 

The History of Axel Springer

Well, as fascinating as it is concentrating on the architectural wonder that is the Axel Springer Headquarter, let us begin with a brief look at this titan of a company. Axel Springer is a media group that is named after the founder, Axel Springer , who started it in 1946. Due to the its hard-line stance on press freedom and impartial new age journalism the company expanded dramatically to become one of the biggest media conglomerate.

 

At present, Axel Springer has established a numerous media brands such as newspapers, magazines, digital media and others. The company has a large social responsibility regarding key opinion influence and offering stable and credible information products.

 

The Iconic Architecture

The Axel Springer Headquarter building is a splendid structure which has been built by one of the worlds most famous architectural firm led by Rem Koolhaas. Architecture of the building features some moden elements but there is a presence of references to some historic motifs and supertrementes the context. Its shape and the amazing glass exterior have transforming it into one of the most easily recognisable buildings in Berlin.

 

The headquarter building also reflects, in a way, the values of Axel Springer. It creates an environment that supports creativity, teamwork, and productivity, making it the best environment for journalists, technologists and other media workers.

 

Innovation & Technology

Axel Springer is currently among the leading companies in proactively adopting technology to improve its media products. Thus, the headquarter building incorporates great high tech and digital platforms to give the company the ability to cope with the new changes in media.

 

Inside the building there are first-class multimedia newsrooms that allow the use of technologically progressive systems of actual reckoning, authoring, and content generation for news. The above technological endowment enables the journalist to disseminate news to the public in a faster and more entailing manner.

 

The Impact on Journalism

Axel Springer’s dedicated growth for journalism has fostered significant consequences to the media market. In their operation the company’s editorial teams must ensure their contents are factual, fair and independant as they strive to enlighten and educate the public.

 

Journalism at Axel Springer does not only cover traditional media of newspapers and magazines. It has adopted diversified means of operation and effectively relies on technologies to expand the reach in the market. Having several well-growing Internet projects and conveying digital products, Axel Springer remains one of the leaders in the digital media market.

 

Engaging Workspaces & Culture

Axel Springer Headquarter is much more than an office building, it is a place where ideas are born and grow, people works in teamwork, and professionals develops. The building inspires employees to work in unique ways, which prompts new concepts in their appropriate subject matters.

 

For details of how this is achieved, the company supports innovation through the use of hackathons, workshops as well as networking events. This colorless environment fosters innovation, own business and learning culture among its workforce.

 

Conclusion

The building under consideration is Axel Springer Headquarter located in Berlin, Germany, and it is not only a facility but also a mission, a dream come true, innovation of the intellectual freedom. The building’s design, together with its dedication to the freedom of the press, as well as various innovative technologies, has definitely proved the media organization to be a reference point in the world.

 

When you will be strolling all around Berlin , it is very important for each visitor to feel the vibrant energy of the building of Axel Springer Headquarter. The magazine stands perfectly as a combination of the old and new; the traditional and contemporary; the conventional practice of journalism and the conversion of the profession to the digital level.


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