Do you have interest in history culture and new city tours? Do you like teaching or explaining things to people? If so, one of the ways to earn good money and at the same time do something you truly enjoy is starting your own walking tour business in Berlin. Berlin is an amazing city with deep history, and many people travel to this city in order to explore the atmosphere here. But this is where cut throat competition comes into picture; it becomes important to employ ideal marketing strategies. In this guide, we are going to look at some of the best strategies that you can use to effectively market your walking tour services in Berlin.
1. Learn about Your Target Market
To this list, one must add the definition of your audience before getting straight to the marketing strategies. Various individuals are concerned in various aspects, history, art, cuisine or non-stop entertainment in Berlin. Knowing who your target customers are will assist you in how to market to them and the rest of the techniques used to develop good content.
For example, if you are selling walking tours that specially explore the history of Berlin, your audience may include; Tourists who have an interest in history, college going students, and the elderly. On the other hand, if your tours are going to focus on Berlin’s street art, then I think you could get more youths and artists visiting your company.
Here are a few questions to help you identify your target audience:
When it comes to geography, age, income levels and other characteristics of your target market, what can you tell?
What are the ‘likes’ and ‘dislikes’ of each of them?
Which sources do they turn to to gain information about Berlin?
What do they expect when they opt to join a walking tour?
It can help them to know what messages to send and to which channels and to allocate marketing resources to the places where they will be most effective.
2. Create and maintain a popular on-line presence
Sure enough, being into the realm of business in the contemporary society, walking tours in Berlin cannot do without having an online presence. Here are a few essential steps to establish and enhance your online presence:
Create a Professional Website
Your website represents your company on the internet thus should contain all the necessary details about your tours. Such information should comprise of the tour details like where the tours will be, and when they will be conducted, how much they are going to cost as well as a way of accessing the tours. Some specific tips included ensuring your website is not overly designed and has a clear layout, is not overly complex, and will look good on a mobile device.
Optimize for Search Engines
More so when a potential customer is searching for walking tours in Berlin, you wish your website is among the first to be recommended. Use keywords relevant to your content in the website text, meta tags and URLS to enhance your websites functionality. Learn keywords to use in your site, the terms that any potential customer might use in searching for any walking tour in Berlin.
Take Advantage of Social Networks
As mentioned earlier, Facebook, Instagram and Twitter provide a perfect grounds for marketing your walking tour. This will involve content creation that provides a sneak preview of what a client will be exposed during the tour through pictures and videos. Ask customers for their experiences and make sure to respond to any comments or messages on your company’s page.
Gather and Show the Testimonials of Your Customers
The word of mouth in the form of positive reviews or testimonials have the potential to make or break a single trip that a potential customer is likely to embark on your walking tours. Make the happy customers to provide feedback on the Third-Party sites such as TripAdvisor, Yelp, Google my business etc. Place these reviews on a visible area of your website to help healthier the goodwill.
3. Form Strategic Partnerships
The other way of reaching a greater number of participants is to integrate with other businesses and organizations based in Berlin. Consider the following partnership opportunities:
Hotels and Hostels: This is because you can arrange for meetings with those offering accommodation with the aim of marketing your walking tours to their guests. Promote freebie options or lower price deals for their guests if they book with their place.
Cafes and Restaurants: Coordinate with café and restaurants where there is mutual cooperation such as if the customers of the tour want to have a meal before or after the tour, relevant offers can be given.
Museums and Attractions: If your walking tour centers on a particular theme, for example, World War II history, consider partnering with those museums or other attractions offering a ticket or promotion deals.
Partnering or affiliating with well set businesses because the latter already has a pool of customers, who would naturally recommend the business to their friends. It also serves an additional purpose for their clients in which their experience in Berlin is improved.
4. Promote Additional Discounts
To find more customers for your walking tours make sure to use bonus and discount offers. Here are a few ideas:
Early Bird Discounts: Suggest customers and clients to book a head in order to receive special offers on the lower prices.
Group Discounts: Introduce a lower price for the great number of the people, for example, families, school students.
Combo Packages: Synergize with other businesses within Berlin and design holiday packages that incorporate your walking tour with other important attractions in Berlin.
Referral Programs: Loyalty reward programs are also effective methods of getting your customers to help you market to friends and family members by either giving them a discount for their next purchase or free upgrade for every friend they will refer to you.
With these promotions you are able to give the impression that there are always deals to be had and lure customers into your walking tours instead of competitors.
5. Leverage Influencer Marketing
You can use influencer marketing as a function to promote the services of a walking tour and therefore increase sales. List key Blogger/ Vlogger and stylish social media influencers categorized under the traveling niche and those that command good traffic. Engage them with an idea of sponsoring them to advertise your walking tours or by writing sponsored reviews or offering to do joint promotions.
Some of the things you need to consider include the demographics of the given influencers and the content the are posting online. If you manage to choose the right influencer, your walking tours will be promoted to thousands of potential customers.
Of course, promoting your walking tours based in Berlin cannot be mechanical, uncreative, or out of touch with the target demographics. Using these strategies to make positive changes will see more participants join your walking tours and make your business a go-to for anyone visiting the lovely city of Berlin. Good luck!
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